The interview with Corrado Lignana at Vinitaly 2026 paints a picture of a company rooted in the local area yet open to the world, capable of combining tradition and innovation. With awards, courageous production decisions, and a focus on markets, the Pepi Lignana winery confirms itself as one of the most interesting expressions of the new Maremma wine region.
THE VALUE OF TERRITORY: THE MAREMMA BETWEEN SEA AND VINEYARDS
During the interview, Lignana emphasizes the winery's unique location, situated in the southern Maremma, near Orbetello and just a short distance from the sea. This geographical location guarantees particularly favorable climatic conditions: warm, breezy days, cool nights, and a constant marine influence.
These elements are directly reflected in the wine, imparting distinctive characteristics such as savory flavors and minerality, elements increasingly appreciated by the contemporary market. Maremma Toscana, despite being a relatively young appellation, is experiencing significant and progressive growth in the Italian wine scene.
VERMENTINO'S SUCCESS AND AWARDS
Among the winery's flagship wines, Vermentino stands out, having seen significant growth in recent years. Lignana highlights how this grape variety has experienced a veritable boom, now representing a significant portion of local production.
The recent recognition obtained in the "Vermentino Grand Prix" promoted by Consorzio Maremma Toscana — with the winery ranked among the top ten—represents a significant achievement, especially because it is awarded through blind tastings, based exclusively on product quality.
AN IDENTITY CHOICE: FOCUS ON CABERNETS
An interesting aspect of Pepi Lignana's production philosophy is the choice to differentiate itself from other Tuscan producers, traditionally associated with Sangiovese. The company has invested heavily in Cabernet Sauvignon, after decades of experimentation.
The result is a line of red wines that best express the potential of the Maremma terroir: optimal ripening thanks to the warm climate, balanced tannins, and international recognition. A strategy that focuses on identity and distinction in an increasingly competitive market.
MARKETS AND INTERNATIONAL CHALLENGES
Looking at markets, Lignana maintains a strong presence in Europe—particularly Germany, Denmark, and the United Kingdom—and in the United States, despite difficulties related to tariffs and economic instability.
The current environment is described as complex and volatile, making long-term investment planning difficult. However, the company continues to grow prudently, gradually expanding its vineyards and focusing on varieties such as Cabernet Franc.
A LOOK TO THE FUTURE: SUSTAINABLE GROWTH
The winery's future is based on a clear philosophy: gradual and sustainable growth. No forced expansion, but rather development consistent with production capacity and market trends.
A "conservative" approach, as Lignana himself defines it, which nevertheless translates into solidity and continuity. In a sector often subject to trends and fluctuations, this vision represents an element of stability and credibility.
