THE CHARACTER OF MAREMMA ON THE PARIS STAGE..
Founded in 2019, Wine Paris has quickly become one of the most important events in the sector globally.
Cantina Pepi Lignana DOC Maremma Toscana participated in Wine Paris 2026 together with the Consorzio Vini della Maremma Toscana, showcasing the excellence of the region. It was a prestigious opportunity to showcase the authentic identity of the Maremma through wines of character and elegance.
Its presence at the Parisian show confirms the winery's international vocation and its growth in foreign markets.
Within the consortium space, Cantina Pepi presented its labels, establishing a direct dialogue with buyers, operators, and enthusiasts from around the world.
An experience that combines tradition, innovation, and a vision for the future. The Tuscan Maremma confirms its role as an ambassador of quality in the heart of Paris.
Cantina Pepi Lignana DOC Maremma Toscana participated in Wine Paris 2026 together with the Consorzio Vini della Maremma Toscana, showcasing the excellence of the region. It was a prestigious opportunity to showcase the authentic identity of the Maremma through wines of character and elegance.
Its presence at the Parisian show confirms the winery's international vocation and its growth in foreign markets.
Within the consortium space, Cantina Pepi presented its labels, establishing a direct dialogue with buyers, operators, and enthusiasts from around the world.
An experience that combines tradition, innovation, and a vision for the future. The Tuscan Maremma confirms its role as an ambassador of quality in the heart of Paris.
WINE Paris - 7th Edition
Wine Paris is one of the most important and influential international wine and spirits trade fairs, a professional event held annually in Paris at Paris Expo Porte de Versailles. From February 9 to 11, 2026, it once again brought together producers, buyers, importers, and industry professionals from around the world to discuss global market trends.
The 2026 edition confirmed its global reach with over 6,000 exhibitors from more than 60 countries and the estimated participation of approximately 60,000 trade visitors from over 155 nations, consolidating Wine Paris's role as a premier platform for networking, exports, and business development.
In this context, Italy had a particularly significant presence, ranking as the second most represented country after France with approximately 1,350 Italian exhibitors, 130 of whom were part of the collective exhibit promoted by the Italian Trade Agency (ITA).
The exhibition space dedicated to Italian wineries grew by approximately 25% compared to 2025, reflecting a strong promotional momentum and the ability of Italian wine to attract international interest.
Tuscany and the Maremma Toscana region played a dynamic role within this broader framework: collective stands such as the "Chianti Lovers & Rosso Morellino" booth attracted buyers and enthusiasts with over 100 labels, demonstrating the vitality of Tuscan wines and the growing international appreciation for regional appellations.
Wine Paris 2026 thus confirmed its role as a testing ground for presenting Italian excellence to the world, strengthening trade relations, and launching Tuscan and Maremma Toscana wines onto the global stage.
